Brick and Mortar retailers are reaping the rewards in their e-commerce sites as increasing numbers of customers are shifting to shopping on the internet for greater convenience. Within the next few years e-commerce is projected to progress further the way it provides lower cost on shopping, more product information and much more personalized customer support. Additionally is the currently common practice of free delivery; e-commerce will indeed create a new breed of consumers.
Online shoppers appear to want more, and e-commerce retailers as well as on ground retailers are heeding that call. It came as hardly surprising therefore that local retailers and e-commerce sites are now taking a look at mobile apps to further connect with its customers. Together with this additional tool, retailers is now able to map out customer experience on the e-commerce site along with mobile phone applications as they leave traces of footprints behind. Data collected can now be used to strategize better business attraction.
How Mobile Apps Boost Retail Business?
Nobody today is now without having a smartphone or at least different kind of mobile phone. The benefit of these handheld units plays a vital part in the day-to-day activities of many individuals. Mobile app developer in NYC alone reports large amounts of people are now heavily dependent on their mobile phone devices because of better productivity on the job using various business apps. To some their personal favorites became an important part of their lifestyle – health monitoring, travel and even personal financial matters. An application that promises shopping convenience is probably a welcome treat. Without going elsewhere, customers are now able to access retailers’ product information prior to actual shopping. For instance, a consumer may check first the supply of any store’s product and also on where among its branches before making a reservation or personally going there to pick it up. Exactly the same is useful also for grocery shoppers for mobile apps which can help transmit their list towards the store to either have the groceries delivered to them or have them ready for pick up. The greater the productivity mobile app sells “time” and “convenience” the more would be the user engagement.
Customers love promos; they pride on bargain shopping a lot that there was actually a new cluster of shoppers knows as “extreme couponists”. Anything that allows savings on a purchase will certainly engage an application user. Product promotions through discount coupons, gift certificates, rebates on loyalty shopping, contests and games are some of the creative strategies for engaging retail customers.
Interactive catalogues can be another form of mobile app user engagement. A furniture retailer, for instance, could create an app that permits the user to digitally design a bare house using the products on their online catalogue. The over-all result would be a simulation of how the various group of furniture would look like when used together. Such as for a retailer of fashionable apparels, a mobile app which will help its users play around with a head-to-toe ensemble before purchasing the products will save the person “fitting room time”.
Productivity mobile apps really are changing the way in which customers and retailers conduct their business; with it retailers are literally telling its customers “we hear you” – and by doing this the business is warranted of more success.
Mobile apps gives an opportunity to connect the items and services provided more closely to the pre-store experience and also to enrich the experience through the store.